[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.urhmp.cz\/obchodni-cinnost\/#Article","mainEntityOfPage":"https:\/\/www.urhmp.cz\/obchodni-cinnost\/","headline":"Obchodn\u00ed \u010dinnost","name":"Obchodn\u00ed \u010dinnost","description":"Hlavn\u00edm sprost\u0159edkovateli obchodn\u00ed \u010dinnosti jsou velkoobchody a maloobchody (nep\u0159\u00edm\u00e1 cesta prodeje, zahrnuje mezi\u010dl\u00e1nek mezi v\u00fdrobcem a kone\u010dn\u00fdm spot\u0159ebitelem). &nbsp; DISTRIBUCE = zp\u016fsob, jak\u00fdm se zbo\u017e\u00ed dost\u00e1v\u00e1 ke kone\u010dn\u00e9mu spot\u0159ebiteli &nbsp; PR\u016eB\u011aH OBCHODN\u00cd \u010cINNOSTI 1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; n\u00e1kup zbo\u017e\u00ed &ndash; objedn\u00e1n\u00ed, p\u0159evzet\u00ed do podniku, p\u0159ej\u00edmka na sklad, skladov\u00e1n\u00ed 2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; prodej zbo\u017e\u00ed &ndash; p\u0159\u00edprava k&nbsp;prodeji (t\u0159\u00edd\u011bn\u00ed, kr\u00e1jen\u00ed, ozna\u010den\u00ed cenami), [&hellip;]","datePublished":"2020-09-26","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.urhmp.cz\/author\/#Person","name":"","url":"https:\/\/www.urhmp.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9bd672608a9ea50cfcb35956b7f63dacf48dece49eb907e6bdd72bedd9991f24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9bd672608a9ea50cfcb35956b7f63dacf48dece49eb907e6bdd72bedd9991f24?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"urhmp.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.urhmp.cz\/wp-content\/uploads\/img_a319772_w2262_t1530862112.jpg","url":"https:\/\/www.urhmp.cz\/wp-content\/uploads\/img_a319772_w2262_t1530862112.jpg","height":0,"width":0},"url":"https:\/\/www.urhmp.cz\/obchodni-cinnost\/","about":["Podnik\u00e1n\u00ed"],"wordCount":560,"articleBody":"Hlavn\u00edm sprost\u0159edkovateli obchodn\u00ed \u010dinnosti jsou velkoobchody a maloobchody (nep\u0159\u00edm\u00e1 cesta prodeje, zahrnuje mezi\u010dl\u00e1nek mezi v\u00fdrobcem a kone\u010dn\u00fdm spot\u0159ebitelem).&nbsp;DISTRIBUCE = zp\u016fsob, jak\u00fdm se zbo\u017e\u00ed dost\u00e1v\u00e1 ke kone\u010dn\u00e9mu spot\u0159ebiteli&nbsp;PR\u016eB\u011aH OBCHODN\u00cd \u010cINNOSTI1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; n\u00e1kup zbo\u017e\u00ed &ndash; objedn\u00e1n\u00ed, p\u0159evzet\u00ed do podniku, p\u0159ej\u00edmka na sklad, skladov\u00e1n\u00ed2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; prodej zbo\u017e\u00ed &ndash; p\u0159\u00edprava k&nbsp;prodeji (t\u0159\u00edd\u011bn\u00ed, kr\u00e1jen\u00ed, ozna\u010den\u00ed cenami), vystaven\u00ed a nab\u00edzen\u00ed zbo\u017e\u00ed (p\u0159edv\u00e1d\u011bn\u00ed, ochutn\u00e1vky, bezplatn\u00e9 vzorky), obsluha (u pultov\u00e9ho prodeje a specializovan\u00fdch prodejen), v\u00fddej zbo\u017e\u00ed (zbo\u017e\u00ed dlouhodob\u00e9 spot\u0159eby, n\u00e1kup na objedn\u00e1vku)&nbsp;Pr\u00e1va spot\u0159ebitele&ndash; jedn\u00e1 se o p\u0159edpisy na ochranu spot\u0159ebitele dle nov\u00e9ho ob\u010dansk\u00e9ho z\u00e1kon\u00edku, ur\u010duj\u00ed z\u00e1kladn\u00ed pr\u00e1va.Pat\u0159\u00ed mezi n\u011b:&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; pr\u00e1vo na bezpe\u010dnost (spln\u011bn\u00ed hygienick\u00fdch podm\u00ednek, bezpe\u010dnost a zdravotn\u00ed nez\u00e1vadnost)&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; pr\u00e1vo na informovanost (informace o v\u00fdrobku\/slu\u017eb\u011b, viditeln\u00e9 a srozumiteln\u00e9, hmotnost, slo\u017een\u00ed, datum spot\u0159eby, alergeny)&#8211;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; n\u00e1vod k&nbsp;obsluze, informace o podm\u00ednk\u00e1ch reklamace(v r\u00e1mci EU mus\u00ed ka\u017ed\u00fd v\u00fdrobce nebo prodejce ozna\u010dit zbo\u017e\u00ed certifik\u00e1tem, \u010d\u00edm\u017e potvrzuje jakost, nez\u00e1vadnost, slo\u017een\u00ed, zp\u016fsob recyklace)&nbsp;Pr\u016fb\u011bh stanoven\u00ed ceny v&nbsp;obchod\u011ba)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; metoda cenov\u00e9ho porovn\u00e1n\u00ed &ndash; metoda marketingov\u00e1, cena se stanov\u00ed dle konkurence (vy\u0161\u0161\u00ed, ni\u017e\u0161\u00ed nebo stejn\u00e1)b)&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; kalkula\u010dn\u00ed metoda &ndash; metoda n\u00e1kladovosti, vyu\u017eit\u00ed kalkula\u010dn\u00edho vzorce, postupn\u011b nas\u010d\u00edt\u00e1me v\u0161echny n\u00e1klady od v\u00fdroby a\u017e po prodej + zisk + p\u0159edepsan\u00e9 dan\u011b (DPH, spot\u0159ebn\u00ed da\u0148)&nbsp;(spot\u0159ebn\u00ed da\u0148= t\u00fdk\u00e1 se vybran\u00e9ho druhu zbo\u017e\u00ed, jeho\u017e spot\u0159ebu chce st\u00e1t omezit, proto\u017ee \u0161kod\u00ed lidsk\u00e9mu organismu nebo zne\u010di\u0161\u0165uje \u017eivotn\u00ed prost\u0159ed\u00ed (alkohol, cigarety, pohonn\u00e9 hmoty), je sou\u010d\u00e1st\u00ed z\u00e1kladu pro v\u00fdpo\u010det DPH)&nbsp;KALKUAL\u010cN\u00cd VZOREC1.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; p\u0159\u00edm\u00fd materi\u00e1l2.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + p\u0159\u00edm\u00e9 mzdy3.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + ostatn\u00ed p\u0159\u00edm\u00e9 n\u00e1klady4.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + v\u00fdrobn\u00ed re\u017eie (odpisy, skladov\u00e1n\u00ed materi\u00e1lu, mzda skladn\u00edka)= VLASTN\u00cd N\u00c1KLADY V\u00ddROBY5.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + z\u00e1sobovac\u00ed re\u017eie6.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + spr\u00e1vn\u00ed re\u017eie (poji\u0161t\u011bn\u00ed, sekret\u00e1\u0159ka, telefony, \u0159\u00edd\u00edc\u00ed pracovn\u00edci)= VLASTN\u00cd N\u00c1KLADY V\u00ddKONU7.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + odbytov\u00e9 n\u00e1klady= \u00daPLN\u00c9 VLASTN\u00cd N\u00c1KLADY V\u00ddKONU8.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + zisk= PRODEJN\u00cd CENA BEZ DPH(+ spot\u0159ebn\u00ed da\u0148)9.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; + DPH= PRODEJN\u00cd CENA S DPH                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obchodn\u00ed \u010dinnost","item":"https:\/\/www.urhmp.cz\/obchodni-cinnost\/#breadcrumbitem"}]}]